BRAND CONTENT CREATION

Raj 108

The photography and video content aims to express a mix of spiritual mood but with a flavor of rawness and rock. Here are some contrasting looks in the edit that aims to complement each other. Dark, raw and moody style with earthy tones in mind contrasted with a light, white and fresh air inspired look - like Yin and Yang.

Raj108 is a lifestyle brand that sells spiritually inspired products where storytelling and affirmations are important part of the brand identity. The products ranging from jewelry, clothes, interior, crystals, spa and wellness . The brand vision is to inspire people to live a spiritual and healthy lifestyle through awareness of what you surround yourself with.

Video and photo

I work both with photography and video that speaks the same visual language to tell brand stories in a way that resonates with the target audience.

Focusing on the brand story

The challenge is to not get stuck in clichés and creating images that only “looks nice” but to find scenes and expressions that resonates with the brands deeper message and tonality

Inspired by Film Photography

My edits are inspired by film photography with its warmer tones, where the limitations and imperfections are embraced and used as a tool in the creative process - rather than being corrected for

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